While browsing through Amazon recently, stocking up on some items for the house, I came across a product that at first appeared to be a joke. Actually, I thought it was a product metaphor used to promote the item it was selling (think Staples’ “Easy Button”). In this example it was promoting Tide laundry detergent, a flash drive looking device with a button on one end and the Tide logo across the face of the item. Ohhhh…now I get it, I need Tide so I’ll push the button and shazam, it will be at my door. What better way for me to add Tide to my shopping cart than to make it look this easy. Awesome marketing.
Well, it wasn’t pure marketing per se, Amazon was actually trying to sell me a button. What? Yes, my friends, Amazon is now selling, product specific “Dash Buttons” that you connect to your home’s wireless network. In this case, the button was placed on a washing machine and the user noticed they were running low on detergent, they hit the button, and two days later Tide showed up at their door. Look below, I have proof:
I’m trying to determine if this truly is the greatest thing since sliced bread or is this quite possibly the laziest technological instrument I have ever seen. I’m torn! You see, when I was growing up, the only place people had electronic buttons were around their neck, when they were old, and they had “fallen…and can’t get up”. However, the thought of simply pressing a button when you’re running low on detergent, coffee, toilet paper (yes, you can stick one of these bad boys on the toilet) does seem like a handy concept. They even have a short video clip of how it works on the Dash Button page.
Let me know your thoughts in the comments below. Do you already have one, if so, do you like it?